What does a Google Ads agency do?

A Google Ads agency plans, builds, manages and improves campaigns inside Google Ads. That usually includes strategy, keyword and audience work, ad creation, budget allocation, bid management, testing, tracking and ongoing optimisation.

What is included in Google Ads management services?

Google Ads management services usually include campaign setup or restructuring, search term review, bid strategy oversight, ad copy testing, conversion tracking, reporting and ongoing optimisation. Depending on the account, that can also include support across different campaign types, such as Search and Performance Max.

Can you work with our existing Google Ads account?

Yes. In many cases, the first step is reviewing the current account, identifying wasted spend, fixing weak tracking, improving quality score opportunities and building a prioritised roadmap before scaling further.

How do Search Ads and Performance Max work together?

They can complement each other when the account structure is clear. Search helps capture intent with greater control, while Performance Max can broaden reach across Google inventory when the inputs, tracking and commercial oversight are strong enough.

Do you use POAS as well as ROAS?

Yes. ROAS can be useful, but it does not always tell the full story. POAS helps show whether campaigns are driving profitable revenue after product costs or margin considerations, which makes it a stronger decision-making metric for many brands.

Do you fix conversion tracking as part of the work?

Yes. If tracking is weak, the account learns from the wrong signals. Fixing measurement is often one of the first priorities because better data leads to better optimisation.

What makes this different from a larger Google Ads management agency?

You get direct senior support, clearer accountability and faster decision-making. No junior handoffs, no bloated layers and no vague reporting when performance starts to slip.

Google Shopping Agency | Clear Strategy, Better Results

A lot of ecommerce brands invest in Google Shopping because it puts products in front of buyers with clear intent. What they often get instead is rising spend, weak margin control, feed issues and campaigns that look busy but do not give enough clarity on what is actually driving profit.

That is where performance breaks down. Product titles are weak. Product information is incomplete. Google Merchant Centre issues get ignored. Performance Max expands too broadly. Tracking is incomplete. Bestsellers get mixed in with low-margin products. Revenue goes up, but profitability does not follow.

My approach to Google Shopping management is built around the levers that actually improve outcomes: stronger feed quality, better product segmentation, cleaner Google Merchant Centre management, tighter campaign logic and ecommerce tracking that reflects what matters commercially. That means fewer vanity metrics, more useful data and a clearer path to long-term, profitable growth.

Unlike many competitors, I do not stop at standard return on ad spend. For ecommerce brands, POAS gives a more honest view of whether the account is producing profit, not just top-line revenue.

1. Discovery
We align on your goals, business model, margins, offer, target audience and current performance to identify improvements and opportunities.
2. Audit & Strategy
I review campaign structure, search terms, bidding, creative, conversion paths, tracking and account hygiene to find wasted spend, weak points and the biggest growth opportunities.
3. Build & Launch
Campaigns are built or rebuilt with a stronger structure, better message match, clearer measurement and more useful segmentation across the right campaign types.
4. Optimise & Scale
I test, refine and reallocate spend towards what is driving better customers, lower acquisition costs and stronger profit. The goal is not just better reporting. It is better commercial performance over the long term.

Google Ads gives you powerful ways to capture intent and scale demand, but the account still needs direction. Search Ads need a clean structure, strong message match and disciplined use of negative keywords. Performance Max needs better inputs, better assets and tighter oversight. Conversion tracking needs to reflect what is actually valuable to the business.

That is where a lot of Google Ad company support falls short. Too much trust in automation. Not enough attention on what the account is learning from.

I focus on the parts that improve decision quality: better search intent control, stronger audience signals, tighter measurement, higher quality score where possible and reporting that goes beyond clicks and conversions to show whether the pay per click (PPC) activity is actually profitable.

What does a Google Ads agency do?
A Google Ads agency plans, builds, manages and improves campaigns inside Google Ads. That usually includes strategy, keyword and audience work, ad creation, budget allocation, bid management, testing, tracking and ongoing optimisation.
What is included in Google Ads management services?
Google Ads management services usually include campaign setup or restructuring, search term review, bid strategy oversight, ad copy testing, conversion tracking, reporting and ongoing optimisation. Depending on the account, that can also include support across different campaign types, such as Search and Performance Max.
Can you work with our existing Google Ads account?
Yes. In many cases, the first step is reviewing the current account, identifying wasted spend, fixing weak tracking, improving quality score opportunities and building a prioritised roadmap before scaling further.
How do Search Ads and Performance Max work together?
They can complement each other when the account structure is clear. Search helps capture intent with greater control, while Performance Max can broaden reach across Google inventory when the inputs, tracking and commercial oversight are strong enough.
Do you use POAS as well as ROAS?
Yes. ROAS can be useful, but it does not always tell the full story. POAS helps show whether campaigns are driving profitable revenue after product costs or margin considerations, which makes it a stronger decision-making metric for many brands.
Do you fix conversion tracking as part of the work?
Yes. If tracking is weak, the account learns from the wrong signals. Fixing measurement is often one of the first priorities because better data leads to better optimisation.
What makes this different from a larger Google Ads management agency?
You get direct senior support, clearer accountability and faster decision-making. No junior handoffs, no bloated layers and no vague reporting when performance starts to slip.

Get in touch

Google Shopping Management

Google Shopping can scale fast. That does not mean it scales profitably.

Google Shopping services built to improve visibility, efficiency and ecommerce profitability.

Google Ads Management

Google Ads Audits

Google Ads Consultancy

Search Ads Management

Performance Max Management

Conversion Tracking Setup

A simple framework for scaling Google Ads without wasting budget.

1. Discovery

2. Audit & Strategy

3. Build & Launch

4. Optimise & Scale

Better Google Ads performance comes from stronger inputs, not blind platform trust.

Google Ads support built on experience, accountability and commercial focus.

Potters Cookshop

Multi- Channel

Retail

UK

Increase in purchase conversions

Industries I Work With

Me vs. PPC Agency

Me

Agency

Google Ads FAQs