What does a Microsoft Ads agency do?

A Microsoft Ads agency plans, builds, manages and improves campaigns across the Microsoft advertising platform. That usually includes search strategy, keyword and negative keywords, Shopping setup, bid management, tracking, reporting and ongoing optimisation.

Is Microsoft Ads the same as Bing Ads?

Bing Ads was the former brand name. Many businesses still search for Microsoft Bing Ads, but the current platform is Microsoft Advertising or Microsoft Ads.

Can you import campaigns from Google Ads?

Yes. Importing can speed up setup, but imported campaigns still need platform-specific review, structure and optimisation to perform properly.

What makes Microsoft Ads worth testing?

Used properly, Microsoft Ads can complement your wider search strategy, extend reach and help uncover incremental traffic. It can also give you access to Bing users and other audiences that may not be captured well enough through Google alone.

Can you improve click through rate and cost per click?

Yes, but those are not the only metrics that matter. Improving click through rate and controlling cost per click can help, but the bigger priority is whether campaigns are driving qualified leads, sales and profit.

Do you handle Shopping ads on Microsoft?

Yes. Shopping campaigns are part of the service where relevant, especially for ecommerce accounts that need stronger product visibility and better feed-driven performance.

What makes this different from a larger Microsoft ad agency?

You get direct senior support, clearer accountability and faster decision-making. No junior handoffs, no bloated layers and no vague reporting when performance starts to slip.

Microsoft Ads Agency | Clear Strategy, Better Results

Stop wasting budget on Microsoft Ads campaigns that are copied from Google, left to drift and judged on clicks instead of profit.

I help ambitious brands turn Microsoft Ads into a stronger source of incremental leads, sales and profitable growth through better targeting, cleaner account structure and clearer commercial decision-making. The focus is simple: reduce wasted spend, reach better-fit searchers and turn the Microsoft advertising platform into a real growth channel, not an afterthought.

A lot of businesses treat Microsoft Ads as a simple copy of Google Ads. Import the campaigns. Match the structure. Leave it running. Hope for the same results.

That is usually where performance goes wrong.

The platform can absolutely extend your paid search reach, but it needs its own thinking. Search behaviour is different. Competition can be lighter. Bing users can behave differently from Google users. Audience opportunities are different. Shopping visibility matters. The account still needs strategy, exclusions, tracking and commercial control.

My approach to Microsoft ads management is built around the levers that actually improve performance: tighter structure, stronger search intent control, smarter Shopping setup, cleaner tracking and optimisation tied to profit, not vanity metrics. That means a clearer path to better leads, stronger returns and more confident scaling across the search network.

1. Discovery
We align on your goals, business model, margins, target audience and current paid search performance before major changes are made.
2. Audit & Strategy
I review campaign structure, imports, search terms, Shopping setup, bidding, tracking and conversion paths to find wasted spend and the best growth opportunities.
3. Build & Launch
Campaigns are built or rebuilt with a stronger structure, better segmentation, cleaner measurement and a clearer role inside your wider paid media mix.
4. Optimise & Scale
I test, refine and reallocate spend towards what is driving better customers, lower acquisition costs and stronger returns.

Microsoft Ads is not just “Google Ads but smaller”. Used properly, it can complement your wider search strategy, help you reach potential customers across the Bing search engine and broader Microsoft ecosystem, and create incremental growth in a more controlled way.

One of the main opportunities is that many digital marketers still underinvest in Microsoft Ads or treat it as a duplicate of Google. That creates room for smarter advertisers who want to improve efficiency, control cost per click and reach audiences that competitors often overlook.

The platform also gives you useful audience targeting options that can support B2B and high-intent campaigns when handled properly. Import tools can speed up setup, but import alone is not the strategy. The real value comes from adapting the structure, refining search intent and making the account fit your economics.

What does a Microsoft Ads agency do?
A Microsoft Ads agency plans, builds, manages and improves campaigns across the Microsoft advertising platform. That usually includes search strategy, keyword and negative keywords, Shopping setup, bid management, tracking, reporting and ongoing optimisation.
Is Microsoft Ads the same as Bing Ads?
Bing Ads was the former brand name. Many businesses still search for Microsoft Bing Ads, but the current platform is Microsoft Advertising or Microsoft Ads.
Can you import campaigns from Google Ads?
Yes. Importing can speed up setup, but imported campaigns still need platform-specific review, structure and optimisation to perform properly.
What makes Microsoft Ads worth testing?
Used properly, Microsoft Ads can complement your wider search strategy, extend reach and help uncover incremental traffic. It can also give you access to Bing users and other audiences that may not be captured well enough through Google alone.
Can you improve click through rate and cost per click?
Yes, but those are not the only metrics that matter. Improving click through rate and controlling cost per click can help, but the bigger priority is whether campaigns are driving qualified leads, sales and profit.
Do you handle Shopping ads on Microsoft?
Yes. Shopping campaigns are part of the service where relevant, especially for ecommerce accounts that need stronger product visibility and better feed-driven performance.
What makes this different from a larger Microsoft ad agency?
You get direct senior support, clearer accountability and faster decision-making. No junior handoffs, no bloated layers and no vague reporting when performance starts to slip.

Get in touch

Microsoft Ads Agency in London

Microsoft Ads can drive incremental growth. That does not mean it happens automatically.

Microsoft Ads services built to improve performance across search, Shopping and measurement.

Microsoft Ads Management

Microsoft Ads Audits

Microsoft Ads Consultancy

Search Ads Management

Shopping Ads Management

Conversion Tracking Setup

A simple framework for scaling Microsoft Ads without wasting budget.

1. Discovery

2. Audit & Strategy

3. Build & Launch

4. Optimise & Scale

Microsoft Ads can do more than extend reach when you use the platform properly.

Microsoft Ads support built on experience, accountability and commercial focus.

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Multi- Channel

Retail

UK

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Microsoft Ads FAQs