About Me.

Paid Media Manager

Ink Digital
2025-present

Built out paid media as a standalone service, codifying internal workflows and QA.

Plan and execute cross-channel campaigns with the wider team (Google, Microsoft, Meta & LinkedIn). Lead client strategy & pitches; monitor performance/UX to spot scalable growth opportunities.

PPC Executive

Revive Digital
2022-2025

I managed PPC for a portfolio of ~12 clients, optimising search, shopping and display to KPI across Google, Microsoft and Meta. I also built high‑converting landing pages and optimised product feeds to lift e‑commerce performance. Selected outcomes include +25% YoY revenue for an ironmongery e‑commerce client, ~700% average monthly ROAS for a UK flooring brand, and a –28% CPA for a construction training provider.

Marketing Lead

Potters Cookshop
2017-2022

I owned paid search and paid social, led the SEO roadmap, and drove omni‑channel e‑commerce growth. I rolled out email automations and re‑engagement flows, partnered with developers on technical improvements, and used Semrush/Ahrefs to guide offers and content. Over five years we scaled annual turnover from roughly £50k to £1.5m.

Marketing Executive

Potters Cookshop
2016-2017

I supported PPC/SEO execution, merchandising content, and weekly reporting while helping to establish analytics foundations. Early demand‑capture and lifecycle work laid the groundwork for later scale; I was promoted to Digital Marketing Lead in 2017.

Marketing Assistant

Inspired Mobile
2015-2016

Built out paid media as a standalone service, codifying internal workflows and QA.

Plan and execute cross-channel campaigns with the wider team (Google, Microsoft, Meta).

Lead client strategy & pitches; monitor performance/UX to spot scalable growth opportunities.

Our clients

Who I've previously worked with