Freelance PPC Consultant Focused On Revenue, Not Vanity Metrics.
I help ambitious brands fix underperforming PPC campaigns, reduce wasted ad spend, and start generating results that actually move the needle.
Fed up with high cost, low return PPC?
I provide senior‑level PPC consulting services with clear ownership, weekly communication, and decisions tied to revenue - not vanity metrics.
Campaigns that don't perform
Your ads may be generating clicks, but not the leads or sales you need. I focus on optimising campaigns to deliver measurable ROI that drives tangible results.
Leaking budget
High spend with low returns? I make every pound count by finding wasted ad spending. I then move the budget to ads and audiences that perform well.
Scaling feels impossible
Small wins are good, but scaling too fast can waste budget and reduce ROI. I design campaigns that scale profitably without losing performance.
PPC services.
PPC Consultancy
A hands‑on, senior ppc consultant to audit, rebuild, and manage your accounts. Strategy, execution, and measurement in one place (think consulting management ppc done properly).
Google PPC Consultant
Search, Shopping & Performance Max that prioritise profitable demand. Query control, POAS bidding, and asset/audience signals, delivered by a seasoned google adwords ppc consultant.
Microsoft Ads
Extend profitable reach across Microsoft touchpoints with mirrored builds, smart imports, and platform‑specific optimisations — not just copy‑paste from Google.
PPC Consultancy
A hands‑on, senior ppc consultant to audit, rebuild, and manage your accounts. Strategy, execution, and measurement in one place (think consulting management ppc done properly).
Google PPC Consultant
Search, Shopping & Performance Max that prioritise profitable demand. Query control, POAS bidding, and asset/audience signals, delivered by a seasoned google adwords ppc consultant.
Microsoft Ads
Extend profitable reach across Microsoft touchpoints with mirrored builds, smart imports, and platform‑specific optimisations — not just copy‑paste from Google.
Ecommerce PPC Consultant
Feed audits, product group strategy, promotions, sales calendars and POAS-led scaling. Work with an e-commerce PPC consultant who understands LTV and contribution margin
Lead Gen PPC Consultant
Generate more SQLs with a full-funnel strategy that layers different stages of the user journey to enable sustainable pipeline growth.
PPC Audits
Review and identify quick wins and long-term opportunities that turn the needle and unlock new, profitable growth opportunities.
Paid Social
Scroll stopping creatives and strategies that nurture customers at different stages of the journey to drive incremental sales growth.
Landing Pages & CRO
Briefs and builds that convert: providing faster load times, clearer value props, persuasive proof, and frictionless forms/checkout processes.
Tracking & Analytics
GA4 + GTM setup, Enhanced Conversions, Consent Mode, server‑side (when appropriate). Clean events and dependable decisions that scale results.
About me.
I’m Brad, a
PPC advertising consultant based in Essex, working with brands across London and the UK. Over the last ten years, I’ve helped SMEs in e‑commerce, SaaS, and professional services grow faster and spend smarter. When I’m not leading a paid‑media team at an agency, I’m partnering with brands like yours.
My approach to PPC management.
I operate as a flexible ppc consultant freelance partner for project sprints or ongoing retainers. Getting started is fast and straightforward. I’ll identify where you are, where competitors are, and build a clear roadmap to profitable, scalable growth.
We’ll discuss your business model, targets, constraints, and desired outcomes.
Discovery Call
I’ll review your account structure, queries, bidding, feed health, creative, and tracking. You get a prioritised plan (quick wins + initial sprint).
Audit & Strategy
We set access, tracking, and measurement. I implement or rebuild campaigns with clean naming, audiences, and a focus on quality score and performance.
Onboarding
I'll provide you with weekly optimisations, structured experiments, and transparent reporting against ROAS, CAC, and ROI - so you can scale with confidence.
Growth & Support
£10M+
Revenue generated.
15+
Clients currently managed.
10+
Years of experience.
UK
Based in the UK.
Potters Cookshop
An award-winning cookshop based in Hockley, Essex. Providing an omnichannel culinary experience for customers across the UK.
Services: SEO, PPC, Paid Social & Email Marketing
Hobbs Carpentry
Independent local carpentry expert specialising in bespoke builds, home improvements and general maintenance.
Services: Website, SEO & PPC
Raymond Cleaning Services
An experienced exterior building maintence provider speicialising in window, roof & gutter cleaning.
Services: PPC
Client success.
Imagine clearly seeing where every pound of your ad spend goes and confidently scaling your best-performing campaigns. That’s the clarity I can provide.
Industries I Work With
- Financial Services
- Manufacturing
- Construction & Building
- Retail & E-commerce
- Dental
- B2B & B2C
- Automotive
- Energy
- Technology & IT
- Professional Services
- Insurance
- Hospitality & Tourism
- Software
- Small Business
- Transportation
- Education
- Law & Legal
- Agriculture & Food
- Property & Real Estate
- Healthcare
- Accountants
Me vs. PPC Agency
Not sure if an agency or PPC freelancer is the right choice for you? See how working with me compares to a paid media marketing agency.
A more dynamic approach.
Me
40% more cost-effective
Actively working in an agency
No conflict of interest
Flexible customisation
Faster execution
Knowledge sharing & training
'We have worked with Brad for several years, he has been an invaluable asset to our business.'
Potters Cookshop
Book a strategy call.
Kickstart your results with an initial
PPC consultation.
FAQs
What does a PPC consultant do?
We strategise, build, optimise and report while owning account structure, targeting, budgets, creative testing, and attribution so paid media ties to revenue.
How is a freelance PPC consultant different from an agency?
There are many differences, but the main differences are having one accountable owner, greater output, faster comms, expert-level expertise, no handoffs and lower monthly retainers.
What kind of results can we expect and how soon?
Most accounts see early wins within 2–4 weeks as we fix tracking, tighten targeting, and improve ads/landing pages. Bigger gains compound over 8–12 weeks as we scale what works and cut waste.
Do we have to increase ad spend to grow?
Not at first. I prioritise efficiency by improving conversion rate, creative, audiences, and bidding so your current budget works harder. We scale only when unit economics are healthy.
Which ad platforms do you manage?
Primarily Google Ads and Microsoft Advertising (Search, Shopping, Performance Max). But I also provide paid social (Meta, LinkedIn, Pinterest etc) and programmatic advertising when it complements our search-focused approach and drives profitable outcomes.
How do you measure success?
We’ll agree on clear KPIs up front and report weekly. Here are some examples:
- E-commerce — POAS, ROAS/MER, POAS, CVR, AOV, repeat rate
- B2B/Services — MQL, CPL, SQL rate, cost per opportunity, pipeline value
- SaaS — CAC, LTV/CAC, payback period
In addition if you are suitable I will configure server-side tracking alongside pixel set ups to ensure we have the most accurate data.
All tracked in GA4 and your ad platforms.
Will you sort out conversion tracking and GA4?
Yes. I will set up or fix GA4, enhanced conversions, server-side tagging (where applicable), and CRM integrations so we can trust the data and scale with confidence.
What’s your approach to campaign structure?
Keep it simple and scalable: intent-led search with tight themes, Shopping/PMax for product coverage, robust negatives, audience layering, and controlled testing. We use automated bidding when data supports it; manual guardrails when it doesn’t.
Do you help with landing pages and CRO?
Yes. Better pages mean more conversions at a lower CPA. I provide page briefs, copy, and test plans to lift CVR before we push budget.
Can you work with our in-house team or current agency?
Yes. I can lead end-to-end, or slot in alongside your team/agency with a clear test cadence and shared scorecard so everyone rows in the same direction.
What budget do we need to start?
There’s no hard minimum, but £1,000/month is a sensible starting point for meaningful testing and optimisation before scaling.
What’s your pricing?
I offer a fixed-fee pricing model with no hidden costs - just expert, results-driven management. So you get more value, full transparency and better long-term ROI.
Management fees start from a minimum of £500/pm, but this will vary depending on the number of campaigns/platforms and ad spend.
This is inclusive of my time, resources, and professional-grade tools - no surprise add-ons.
Is there a contract or minimum term?
I start with a focused 4-month sprint to plan, implement, and measure properly. After that, we can roll monthly or launch the next sprint.
How often will we hear from you?
Expect clear weekly updates with straightforward reporting. I’m available Monday–Friday (UK time) via your preferred channels.
Do you create ad copy and creative?
Yes. I write high-intent ad copy and partner with designers for scroll-stopping assets and landing visuals where needed.
What if we don’t see results?
I’ll only take you on if I believe we can win. If, after an audit, I don’t see a path to ROI, I’ll share the roadmap, and you won’t be locked into anything.
How do you protect brand and reduce wasted spend?
Granular negatives, placement controls, geo/time bid rules, query monitoring, and budget pacing. I test but verify so we avoid vanity clicks and protect profitability.
Can you take over an existing account?
Absolutely. I audit structure, tracking, search terms, audiences, bids, and creative. You’ll get an action list of quick wins plus a 90-day roadmap before changes go live.
Still have a question?
Have questions or want a second opinion on your account? I’m happy to help.