PAID SOCIAL AGENCY
Paid social media advertising built to turn attention into leads, sales and profitable growth.
From Meta Ads and TikTok to LinkedIn, Snap and supporting search activity, I help ambitious brands build paid social media campaigns that reach specific audiences, stop the scroll and convert attention into action. The focus is simple: align media spend with your business goals and build a system that supports growth in the short term and long term.
£10M+
Revenue generated
25+
Clients managed
UK
Based in the UK
10+
Years experience
HOW PAID SOCIAL HELPS
Paid social should drive growth, not just engagement.
A lot of brands are investing in paid social media and still asking the same question. Why are we getting clicks, views or leads, but not enough revenue?
The usual issues are familiar. Creative gets ignored. Audiences are too broad. Lead quality is weak. Tracking is messy. Organic posts are inconsistent. Organic content is doing one job, paid is doing another, and nothing feels joined up.
Paid social works when the strategy is clear from the start. That means the right offer, the right creative, the right ad formats and the right follow-up. It also means using the targeting capabilities of each platform to reach specific audiences with more precision. I build paid social management around those basics so your spend goes towards outcomes, not vanity metrics.
Whether you need stronger ecommerce sales, better lead quality or a more reliable way to create demand, the goal stays the same. Reach the right people, earn attention fast and turn that attention into profitable action. That includes better audience segmentation, sharper messaging and a clear plan for converting new prospects and existing customers.
PAID SOCIAL SERVICES
Paid social media services designed to improve performance across the full funnel.
Meta Ads
Run full-funnel campaigns across Facebook and Instagram to build awareness, generate demand, retarget engaged users and drive profitable conversions. Meta offers strong targeting capabilities, flexible ad formats and the scale to reach both new prospects and existing customers.
Ideal for: Ecommerce brands, lead generation and remarketing.
TikTok Ads
Create native, fast-moving campaigns designed for discovery, creative testing and demand generation on one of the most influential social channels. TikTok is especially strong for short-form video ads that build attention quickly and support top-of-funnel growth.
Ideal for: Brands that need stronger reach, fresh creative angles and scalable prospecting.
Snap Ads
Reach younger audiences with story-led creative, mobile-first campaigns and immersive ad formats that help your brand stay visible in competitive feeds.
Ideal for: Consumer brands targeting attention at the top of the funnel.
LinkedIn Ads
Target decision-makers with paid social advertising built for B2B awareness, lead generation and pipeline growth across job titles, sectors and account lists.
Ideal for: B2B brands, service businesses and high-value lead generation.
Google Ads
Support your paid social media campaign with search intent capture, branded demand protection, YouTube video ads and remarketing that helps convert the demand social creates.
Ideal for: Brands that want paid social and search working together.
Microsoft Ads
Extend reach beyond Google with efficient search and audience coverage that complements social-led campaigns and captures extra demand at lower competition levels.
Ideal for: Brands scaling beyond one platform mix.
MY APPROACH
A simple framework for scaling paid social without wasting budget.
Paid social management works best when the basics are right. Clear offer. Strong creative. Clean tracking. Fast feedback. That is how campaigns improve without guessing.
1. Discovery
We align on your business goals, margins, audience, offer and current performance so the plan starts with the commercial picture.
2. Audit & Strategy
I review your accounts, creative, landing pages, funnel structure and social media management activity to identify wasted spend, weak links and the best growth opportunities.
3. Build & Launch
Campaigns are built or rebuilt with better audience segmentation, clearer messaging, stronger creative direction and cleaner conversion tracking. That includes planning the right ad formats for each stage of the journey.
4. Optimise & Scale
I test offers, angles, audiences and placements in a controlled way, then move budget towards what is actually driving revenue or lead quality. The aim is cost-effectiveness, stronger learning and scalable performance over the long term.
PLATFORMS & CAPABILITIES
The strongest paid social media strategies are not built on one platform doing everything. Meta can scale awareness and retargeting. TikTok can drive discovery and creative learning. LinkedIn can reach decision-makers. Snap can widen reach with mobile-first attention. Google Ads and Microsoft Ads can capture the demand social creates.
That is how paid social becomes more than isolated campaigns. It becomes a connected acquisition system built around precise targeting, audience segmentation and channel roles that support your business goals. Organic content, organic posts, influencer marketing and paid activity can all work together when there is a clear strategy behind them.
Paid social performs best when each platform has a clear role.
CLIENT SUCCESS
Paid social support built on experience, accountability and commercial focus.
With more than 10 years of experience and over £10M in revenue generated, I help brands improve performance across paid social, paid search and broader digital growth activity. The focus is simple: better creative, better traffic, better conversion and better decisions.
FEATURED CASE STUDY
Potters Cookshop
An omni-channel retail brand supported across SEO, PPC, paid social and email marketing with a strategy designed to connect channels and improve total performance.
Multi- Channel
SEO, PPC, Paid Social & Email
Retail
Strong fit for paid media-led growth
UK
Brand serving customers nationwide
250+
Increase in local store visits
45%
Increase in net revenue.
22%
Increase in purchase conversions
Industries I Work With
- Financial Services
- Manufacturing
- Construction & Building
- Retail & E-commerce
- Dental
- B2B & B2C
- Automotive
- Energy
- Technology & IT
- Professional Services
- Insurance
- Hospitality & Tourism
- Software
- Small Business
- Transportation
- Education
- Law & Legal
- Agriculture & Food
- Property & Real Estate
- Healthcare
- Accountants
Me vs. PPC Agency
Not sure if an agency or PPC freelancer is the right choice for you? See how working with me compares to a paid media marketing agency.
A more dynamic approach.
Me
40% more cost-effective
Actively working in an agency
No conflict of interest
Flexible customisation
Faster execution
Knowledge sharing & training
Paid Social FAQs
Still have a question? Please drop me a message and I will be in touch.
What is included in paid social management?
Paid social management usually includes account audits, channel strategy, audience planning, campaign builds, creative direction, budget allocation, tracking support, testing, optimisation and reporting. Landing page input often matters too, because better conversion usually starts after the click.
Which paid social platforms do you manage?
The core mix can include Meta Ads, TikTok Ads, Snap Ads and LinkedIn Ads. I also support Google Ads and Microsoft Ads where they strengthen the wider paid media system and help convert the demand paid social creates.
How do you decide which channels we should invest in?
The decision comes down to audience fit, buying journey, offer strength, budget and your business goals. Some brands need broad reach and creative testing. Others need tighter B2B targeting or stronger retargeting. The point is not to be everywhere. It is to be where your best-fit buyers are most likely to respond.
How important is creative in paid social media advertising?
It is critical. Paid social lives or dies on whether the ad earns attention fast enough to stop the scroll. Strong creative, relevant ad formats and platform-native video ads improve click-through rate, reduce wasted spend and give the algorithm better signals.
How do you measure results from paid social?
That depends on your business model, but the focus is always on outcomes that matter. For ecommerce, that may be revenue, MER, ROAS, POAS, AOV or repeat rate. For lead generation, it may be CPL, SQL rate, cost per opportunity and pipeline value. The goal is to connect platform performance to real business impact.
Book a strategy call.
Kickstart your results with an initial paid social
consultation.