PAID MEDIA AGENCY, LONDON
Paid media services built to turn ad spend into profitable growth.
From search ads and paid social to shopping, remarketing and tracking, I help ambitious brands build paid media systems that reach the right audience, drive better leads or sales, and scale with more control.
£10M+
Revenue generated
25+
Clients managed
UK
Based in the UK
10+
Years experience
H O W P A I D M E D I A H E L P S
Paid media advertising gives you more control, faster feedback and clearer decisions.
Paid media puts your product or service in front of potential customers when intent is there. It can drive traffic fast. It can create demand in real time. It can show you which messages, audiences and offers are working.
That matters when you need more leads, more sales or a clearer view of where your ad spend should go. The goal is not more clicks for the sake of it. The goal is to use paid ads with precise targeting so your budget reaches the right audience and produces profitable growth.
I combine paid media strategy, landing page thinking and clean tracking to make digital advertising easier to trust. You get senior support. You get straight answers. You get a partner focused on results.
PAID MEDIA SERVICES
Paid media services designed to improve performance across every stage of growth.
Paid Search / PPC
Capture high-intent demand across Google Ads and Microsoft Ads with better structure, tighter keyword control, smarter bidding and clearer reporting.
Ideal for: Businesses that want more qualified leads or sales.
Paid Social
Build full-funnel paid media advertising across social media platforms such as Meta, LinkedIn and TikTok to grow awareness, create demand and support remarketing.
Ideal for: Audience growth, prospecting and creative testing.
Google Shopping
Improve feed quality, product visibility and campaign structure so shopping activity scales well and protects margin.
Ideal for: Ecommerce brands with active product demand.
Remarketing
Reconnect with visitors, product viewers and cart abandoners with follow-up across channels to improve conversion rates and recover missed demand.
Ideal for: Brands that want more value from existing traffic.
Landing Page Optimisation
Improve message match, trust signals, layout and conversion paths so paid traffic is more likely to turn into leads or revenue.
Ideal for: Accounts with healthy traffic but weak conversion rates.
Tracking & Attribution
Fix broken tracking, improve lead quality visibility and build a clearer view of performance so decisions are based on evidence, not guesswork.
Ideal for: Brands scaling spend without enough clarity.
MY APPROACH
A simple framework for scaling paid media without wasting budget.
Every engagement is built around goals, economics, data quality and testing. That gives you a paid media company approach that is clear, commercial and built to improve over time.
1. Discovery
We align on goals, offer, audience quality, targets and limits. The strategy starts with the commercial picture, not platform guesswork.
2. Audit & Strategy
I review accounts, tracking, landing pages, ad spend and channel mix. The aim is to find quick wins, wasted spend and the best growth opportunities.
3. Build & Launch
Campaigns are built or reworked around intent, structure and measurement so paid media management services start from a stronger base.
4. Optimise & Scale
I test, refine and move budget based on real performance. That helps you scale what works without forcing growth before the numbers support it.
PLATFORMS & CAPABILITIES
Paid media performs better when search, social, shopping, creative and analytics work together. I build connected campaigns across the platforms that matter most to your audience. Then I use data to improve them over time for maximum impact.
That can include Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok and Snapchat, supported by GA4, GTM, enhanced conversions and other tracking where needed. AI-powered bidding and automation can play a role, but only when the data, structure and goals are in place.
Paid media works best when channels connect.
CLIENT SUCCESS
Paid media support built on experience, accountability and commercial focus.
With more than 10 years of experience and over £10M in revenue generated, I help brands improve performance across paid search, paid social and wider digital advertising activity. The focus is always the same. Better traffic. Better conversion rates. Smarter decisions.
FEATURED CASE STUDY
Potters Cookshop
An omni-channel retail brand supported across SEO, PPC, paid social and email marketing with a strategy designed to connect channels and improve total performance.
Multi- Channel
SEO, PPC, Paid Social & Email
Retail
Strong fit for paid media-led growth
UK
Brand serving customers nationwide
250+
Increase in local store visits
45%
Increase in net revenue.
22%
Increase in purchase conversions
Industries I Work With
- Financial Services
- Manufacturing
- Construction & Building
- Retail & E-commerce
- Dental
- B2B & B2C
- Automotive
- Energy
- Technology & IT
- Professional Services
- Insurance
- Hospitality & Tourism
- Software
- Small Business
- Transportation
- Education
- Law & Legal
- Agriculture & Food
- Property & Real Estate
- Healthcare
- Accountants
Me vs. PPC Agency
Not sure if an agency or PPC freelancer is the right choice for you? See how working with me compares to a paid media marketing agency.
A more dynamic approach.
Me
40% more cost-effective
Actively working in an agency
No conflict of interest
Flexible customisation
Faster execution
Knowledge sharing & training
Paid Media FAQs
Still have a question? Please drop me a message and I will be in touch.
What is paid media?
Paid media is digital advertising where you pay to place your message in front of a defined audience. That can include search ads, shopping ads, paid social, video, display and remarketing across platforms like Google, Microsoft, Meta, LinkedIn and TikTok.
What is included in paid media management services?
Most paid media management services include audits, strategy, campaign builds, budget planning, ad creation, audience targeting, tracking support, testing, optimisation and reporting. Landing page input is often part of it too, because results often improve after the click, not just before it.
Which platforms do you manage?
The core mix can include Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube and other social media platforms. The right mix depends on your audience, budget, margins and buying journey.
Do you work with existing accounts?
Yes. Many clients already have campaigns running. The first step is usually to audit the account, spot wasted spend, fix tracking issues and build a clear roadmap before scaling.
Do you only manage ads?
No. Paid media works best when the full journey is aligned. That often means reviewing landing pages, offering clarity, conversion paths, tracking and lead quality as part of the work.
Who is this best suited for?
This service is best suited to SMEs, ecommerce brands and lead generation businesses that want senior paid media support without the cost, slow pace or lack of clarity that often comes with a larger media agency.
Book a strategy call.
Kickstart your results with an initial paid media
consultation.