We strategise, build, optimise and report while owning account structure, targeting, budgets, creative testing, and attribution so paid media ties to revenue.

There are many differences, but the main differences are having one accountable owner, greater output, faster comms, expert-level expertise, no handoffs and lower monthly retainers.

Most accounts see early wins within 2–4 weeks as we fix tracking, tighten targeting, and improve ads/landing pages. Bigger gains compound over 8–12 weeks as we scale what works and cut waste.

Not at first. I prioritise efficiency by improving conversion rate, creative, audiences, and bidding so your current budget works harder. We scale only when unit economics are healthy.

 Primarily Google Ads and Microsoft Advertising (Search, Shopping, Performance Max). But I also provide paid social (Meta, LinkedIn, Pinterest etc) and programmatic advertising when it complements our search-focused approach and drives profitable outcomes.

We’ll agree on clear KPIs up front and report weekly. Here are some examples:

• E-commerce — POAS, ROAS/MER, POAS, CVR, AOV, repeat rate
• B2B/Services — MQL, CPL, SQL rate, cost per opportunity, pipeline value
• SaaS — CAC, LTV/CAC, payback period

In addition if you are suitable I will configure server-side tracking alongside pixel set ups to ensure we have the most accurate data.

All tracked in GA4 and your ad platforms.

Yes. I will set up or fix GA4, enhanced conversions, server-side tagging (where applicable), and CRM integrations so we can trust the data and scale with confidence.

Keep it simple and scalable: intent-led search with tight themes, Shopping/PMax for product coverage, robust negatives, audience layering, and controlled testing. We use automated bidding when data supports it; manual guardrails when it doesn’t.

Yes. Better pages mean more conversions at a lower CPA. I provide page briefs, copy, and test plans to lift CVR before we push budget.

 Yes. I can lead end-to-end, or slot in alongside your team/agency with a clear test cadence and shared scorecard so everyone rows in the same direction.

There’s no hard minimum, but £1,000/month is a sensible starting point for meaningful testing and optimisation before scaling.

I offer a fixed-fee pricing model with no hidden costs - just expert, results-driven management. So you get more value, full transparency and better long-term ROI.

Management fees start from a minimum of £500/pm, but this will vary depending on the number of campaigns/platforms and ad spend.

This is inclusive of my time, resources, and professional-grade tools - no surprise add-ons.

I start with a focused 4-month sprint to plan, implement, and measure properly. After that, we can roll monthly or launch the next sprint.

Expect clear weekly updates with straightforward reporting. I’m available Monday–Friday (UK time) via your preferred channels.

Yes. I write high-intent ad copy and partner with designers for scroll-stopping assets and landing visuals where needed.

I’ll only take you on if I believe we can win. If, after an audit, I don’t see a path to ROI, I’ll share the roadmap, and you won’t be locked into anything.

Granular negatives, placement controls, geo/time bid rules, query monitoring, and budget pacing. I test but verify so we avoid vanity clicks and protect profitability.

Absolutely. I audit structure, tracking, search terms, audiences, bids, and creative. You’ll get an action list of quick wins plus a 90-day roadmap before changes go live.