Digital Marketing Consultant. Turning Clicks Into Customers.
Fed up with high-cost, low-return marketing?
I help hungry brands acquire and retain more qualified customers by optimising the three key levers that will grow your business: traffic quality, on-site conversion, and lifetime value.
Tired of results that fall short?
I help ambitious brands turn their marketing from a cost centre into a growth engine. If any of this sounds familiar, you’re in the right place.
You're not seeing consistent results
You’re spending money on campaigns that fail to generate leads, sales, or meaningful ROI. I focus on strategies that turn clicks into qualified customers, so every pound you spend works harder without increasing ad spend.
Limited in-house expertise
Your team is busy, stretched thin, or missing key skills in paid media, SEO, or digital strategy. I bring specialist knowledge and hands-on execution to fill the gaps and get things moving fast.
Scaling feels impossible
You’re ready to grow, but marketing isn’t keeping pace. I design scalable campaigns and systems that deliver predictable growth across paid media and SEO.
Digital marketing services.
Marketing Consultancy
Digital marketing strategy and implementation. Everything you need to kickstart or revive existing campaigns to move the needle.
PPC Consultancy
Convert more qualified leads and scale profitably without increasing ad spend. Full funnel, data-focused approach for e-commerce and lead-generation businesses.
SEO Consultancy
SEO is evolving. Future-proof organic traffic that drives long-term growth and sustainable revenue across search and AI platforms.
About me.
I’m Brad, a digital marketing consultant based in Essex, UK. Over the last ten years, I’ve helped SMEs in e-commerce, SaaS, and professional services grow faster and spend smarter. When I’m not leading a paid-media team at an agency, I’m partnering with brands like yours.
My approach to digital marketing.
Getting started is fast and straightforward. I'll identify your current position and your competitors' position and form a clear roadmap to increase your brand's performance in a profitable and scalable way.
We'll discuss your business position and your short, medium and long-term goals you would like to achieve.
Discovery Call
I will review your existing marketing efforts and create a strategy proposal for you to review for sign-off.
Audit & Strategy
We will work together to get you onboarded so that we can begin to work towards key milestones.
Onboarding
I will provide you with actionable knowledge and advice to help you achieve your goals in the most effective way possible.
Growth & Support
£10M+
Revenue generated.
15+
Clients currently managed.
10+
Years of experience.
UK
Based in the UK.
Potters Cookshop
An award-winning cookshop based in Hockley, Essex. Providing an omnichannel culinary experience for customers across the UK.
Services: SEO, PPC, Paid Social & Email Marketing
Hobbs Carpentry
Independent local carpentry expert specialising in bespoke builds, home improvements and general maintenance.
Services: Website, SEO & PPC
Raymond Cleaning Services
An experienced exterior building maintence provider speicialising in window, roof & gutter cleaning.
Services: PPC
Client success.
Imagine clearly seeing where every pound of your ad spend goes and confidently scaling your best-performing campaigns. That’s the clarity I provide.
Industries I Work With
- Financial Services
- Manufacturing
- Construction & Building
- Retail & E-commerce
- Dental
- B2B & B2C
- Automotive
- Energy
- Technology & IT
- Professional Services
- Insurance
- Hospitality & Tourism
- Software
- Small Business
- Transportation
- Education
- Law & Legal
- Agriculture & Food
- Property & Real Estate
- Healthcare
- Accountants
Me vs. Agency
Not sure if an agency or freelancer is the right choice for your small business?
See how working with me compares to a digital marketing agency.
A more dynamic approach.
Me
40% more cost-effective
Actively working in an agency
No conflict of interest
Flexible customisation
Faster execution
Knowledge sharing & training
'We have worked with Brad for several years, he has been an invaluable asset to our business.'
Potters Cookshop
Book a strategy call.
Ready for growth you can measure?
FAQs
Here's how I work. Clear, simple, transparent and focused on results.
What sort of results can we expect and how quickly?
It depends on the channel and strategy, but the majority of clients will see results within 2-4 weeks with incremental gains over 3 months and beyond. My focus is on what will drive the most profitability for your brand the fastest.
Do we need to increase ad spend to grow?
No, not necessarily. My approach is to make sure we're making your current campaigns and traffic work harder (CRO, creative, audiences, ad copy, etc). When profitability improves, then we can begin to scale spend confidently.
How do you measure success?
We will establish clear KPIs for your business before launching, which will be reported on weekly through our custom-built dashboard.
Here are some examples of what we will be measuring.
- E-commerce: CVR, AOV, MER/ROAS, POAS, repeat rate
- SaaS: CAC, trial→paid, LTV/CAC, payback
- Lead Gen/Services: CPL, SQL rate, cost per opportunity
Can you work with our current tech stack?
Yes. I've got extensive knowledge across a wide range of tools from including the conventional GA4, Google/Meta Ads, Shopify, WooCommerce, HubSpot, Klaviyo, etc. There are never any rebuilds unless ROI is obvious.
How do you work with our sales team?
I align lead quality definitions, routing, and feedback loops so ad learnings improve the pipeline, not just CPL and vanity metrics.
Do you handle creative and copy?
Yes, I work with some incredibly talented designers, meaning I can provide you with scroll-stopping ad concepts, landing page copy, and graphics.
Will you work alongside our team or agency?
Certainly. Depending on the requirements, I can either work independently or align alongside your existing workflow and team, where I will provide the strategy and coordinate tests so everyone is in the loop.
What’s your availability and cadence?
My main hours are Monday to Friday, UK time. I'm available over digital platforms such as Teams, Slack, WhatsApp and others. I can also provide weekly, bi-weekly and monthly strategy reviews and meetings.
Do you provide training and handover?
Yes. I document everything and can run playbook sessions, so your team can keep gaining after I step back.
What tools do you use? Will we need new ones?
I have a variety of industry-leading tools that I can provide, but I can also work alongside your existing tech stack. If there's a case for a tool change that can drive clear ROI (e.g., email/SMS platform, testing tool), I'll recommend those options and costs.
What makes you different?
My experience separates me from other digital marketing freelancers. Currently, I head a paid media department at an established marketing agency, and I also have extensive, cross-channel knowledge that spans across 10+ years, backed up by proven results.
What do you need from us to start?
During our kick-off call, I will identify all the areas we will need access to. For platform access, this is sent via a link. After the call, I will plan and present the first sprint plan for approval.
What is your pricing model?
It depends on the service, level of complexity and other factors, but below is a general overview.
- Advisory / Work-With-You from £800/pm
- Sprint Campaign + Implementation from £1,500/pm
This includes time, resources and industry-grade tools. There are no surprise add-ons.
Do you offer performance-based fees?
Maybe. If you're ambitious with solid tracking and volume, I would be happy to discuss hybrid structures after the initial audit.
Do you have a minimum ad spend?
I don't, however, I can provide recommended ad spends through forecasting to ensure we meet your KPI's. A good rule of thumb is to invest at least £1,500 initially to optimise and then scale.
Is there a contract or minimum term?
There is an initial 4-month sprint, which allows for planning and deliverables to be completed. This provides enough time to effectively implement the strategy and measure results.
After the initial sprint, we can explore a new sprint or switch to a rolling 30-day contract.
For all non-retainer work, there is no minimum term; however, all work carried out requires a signed agreement from both sides.
What if we don't see results?
I will only work with you if I truly believe I can add value. If I don't feel there's anything that can be done, I will provide you with the roadmap for free.
What industries do you specialise in?
I apply fundamentals that work across e-commerce, SaaS, and professional services. My experience has spanned across a wide range of industries and sectors, allowing me to develop extensive knowledge and skills. Be sure to check out my case studies.
Can you share references or case studies?
Yes. On a call, I can walk you through the wins most relevant to your industry.
What specific areas of marketing do you provide?
I provide a full-stack offering including paid media (PPC), search engine optimisation (SEO), digital marketing consultancy for small businesses, email marketing and other ad-hoc services.
What can we expect in the first sprint?
During the first sprint, I will audit and plan your digital strategy within the first month. The remaining 4 months will focus on the key deliverables, focusing on the tasks which will move the needle the most.